
Freddy Lim
Founder & Lead Architect
20+ years in design and product, now leading AI adoption strategy for enterprise clients across ASEAN. Founder of the Web3 SG Community. Leads business strategy for rural Japan development under Pasona Group.
Company
Claude Labs builds production AI systems for enterprises in Southeast Asia. One accountable team, not a network of referrals — we sign the work, we hold it, and we warrant it.
People
Between them, over eighty years in design, architecture, delivery and customer success — most of it in this region, most of it before AI was the headline.

Founder & Lead Architect
20+ years in design and product, now leading AI adoption strategy for enterprise clients across ASEAN. Founder of the Web3 SG Community. Leads business strategy for rural Japan development under Pasona Group.

Chief Technology Officer
20+ years in solution architecture and delivery across JAPAC, now leading AI transformation for enterprise clients — commerce, CRM/CDP and martech, from strategy through hands-on implementation. Director, AI Initiatives at HFESS Singapore.

Account Manager
20+ years in digital delivery and strategy. Moves AI from pilot to production, keeping engagements governed, grounded in real business outcomes, and built on relationships that outlast any single project.

Customer Success
10+ years in sales and customer success across FMCG markets. Leads customer account care and success.

Sales & Project Delivery
Sales and follow-through specialist, with 5+ years across investments, web3 and commodities markets. Owns customer success and project management on client engagements.
Team & capacity
Long-term clients are staffed with a named team that stays through build and into maintenance — not reassigned the moment the next project starts. We hire against committed work, so capacity is never what decides whether we can take you on.
Claude Agent SDK, MCP servers, tool and interface design.
Backend, data pipelines, AWS, access control.
Programme management, evaluation, QA and sign-off.
On surge capacity. For surge work we call on nine vetted specialists — never more than 40% of a team, and named to you before they start.
Credentials & standing
Our practitioners are certified on both the model layer and the infrastructure layer. The full register, with holder names and renewal dates, is available on request.
Partner status
Certifications held
Recognition
Appendix
Everything a procurement or due-diligence team asks for first, in one place. Policy documents and referees are available on request.
Next steps
Insurance certificates, policy set, the certification register and referees — all available on request, ahead of any commitment.